CAA Insurance Agents are trained to listen, ask all the right questions and customize your coverage accordingly. | PHOTO: DRAZENPHOTO/ENVATO
INSURANCE
Home Insurance, Tailor-Made
When you work with CAA to insure your valuables, you’re working with people who know what living in Saskatchewan is all about.
By Sarah Laing
Your life is unique — shouldn’t your home insurance be tailored to match?
That’s certainly how CAA approaches making sure Saskatchewanians have the right coverage for the things that matter most.
“It’s all about relationships,” says Lori Madsen, general manager of insurance operations at CAA Saskatchewan. “We ask you a ton of questions, but it’s to understand the risk that is possible for each person, because it is a very individual thing.”
And while everyone in the province might face many of the same potential issues — wind in the summer that could damage your roof, a flood in the spring that takes out your basement, a burst pipe in the depths of winter — each home represents a unique set of circumstances.
This calls for tailored coverage. Madsen uses the example of homes on the same street to illustrate this point. The postal code might be the same, but the lives of each person and family certainly aren’t. “Someone might have their mortgage paid off and can afford new shingles, because they have a bit more expendable cash,” she says. “Maybe the next person is just starting out and doesn’t have the funds available to easily replace their roof in the event of a hail storm, or replace their fence if it were to blow over in the wind.”
Understanding a person’s unique insurance needs means asking a lot of questions. | PHOTO: BNENIN/ENVATO
“It’s all about relationships. We ask you a ton of questions, but it’s to understand the risk that is possible for each person, because it is a very individual thing.”
This is why working closely with a CAA Insurance Agent can make a big difference in the type and amount of insurance that is recommended. They’re trained to listen, ask all the right questions and customize your coverage amount accordingly. They’re also rooted in Saskatchewan, meaning they’re part of your community too.
“One thing we school our agents on is that it’s not about the sale. It’s about educating people on what insurance is and what it does,” Madsen says. “You’re getting peace of mind, the ability to go to sleep at night knowing that if something were to happen, you’ll have a home. You’ll be able to replace your children’s toys. You’ll be able to put a roof on your house, and it won’t devastate you because you have the appropriate policy.”
It’s also not a “one-and-done” deal, Madsen adds.
“It’s about ongoing, continuous conversation,” she says, encouraging people who already have home insurance to revisit their coverage regularly. “Each stage of life looks so different and financial situations change as we age.” CAA
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